Why We're Here
At the center of human existence lies community — the need to understand and to be a part of the world around us. There is a fundamental yearning to be in harmony with those around us and with our surroundings, a spiritual connection to each other and to all of creation. It may not take the form of organized religion, but in whatever form it does take, it is a major part of who we as human beings are.
But for many there is also angst. While even the most hardened corporate-types also seek spiritual consonance with the earth, there is a demonstrable and serious dissconnect between our innermost desires and the ways in which we communicate and express those desires by way of public policy.
And so, our goal is nothing less than fundamental systemic change through the use of already-existing but largely untapped wells.
Infiltrating the Perfect Storm
It has been said that to effectively run a market campaign against a recalcitrant corporation, or to effectively influence any institution towards change, there must be a "perfect storm" of coalitions that apply pressure from a variety of fronts. Here is a diagram of one such perfect storm.
But the fact is the real perfect storm looks like this:
The purple dots represent faith-based individuals — a combination of red-state and blue-state individuals that live, work and participate in all levels of society.
And it works for whatever target one has. If one is seeking to pressure Congress into acting on a particular issue, for example, there are faith-based individuals in all of the other groups in the diagram. Faith-based individuals and organizations have infiltrated the perfect storm!
And that is the core constituency that EnviroJustice addresses.